An outdoors collective of the creative
& adventure-curious focused on connection, Inspiration & caring together.
MISSioN
Onward Industries builds community outdoors through arts and science exposure and education for people of all ages. We support creative growth and connection with enriching programs designed to connect Angelenos with the natural world and with each other.
VISION
The world feels fractured. Our vision is to connect positive, creative people from a variety of backgrounds through immersive outdoors experiences, hands-on education, and innovative projects to spark inspiration and create community.
Our Story
I was staring at the hull of our wooden ship through the dive mask, fumbling along the slimy planks with my fingers to find the source of the leak.
Our boat, a WWII-era behemoth weighing in at 225,000 pounds, was leaking. We could tell generally where the water was coming in, but after a long day ripping up the floorboards and removing hundreds of pounds of internal ballast we still hadn’t been able to pinpoint the source from the inside.
Thus the dive gear. Thus the jug of milk.
Ah the milk. Supposedly it was a trick the old timers used to find leaks. Since our boat is majestically, cantankerously rounding out her first century of life, much of the wisdom comes from the old timers, and much of that delivered in a tone between jest and dare. The idea is that milk doesn’t mix with saltwater readily. You dive under the boat roughly where you suspect the leak, open the jug underwater, follow the wisps like X-Ray contrast as it seeps into the boat. Easy.
The marina water was murky so I pressed my face close to the hull, squinting through bubbles from my regulator. I opened the milk. I was instantly blind. Subsumed in dairy, positively wallowing in it. It was a Tuesday. We had a trip to the island coming up, guests arriving soon.
What’s Onward all about? It’s a good question, one I had front of mind while pulling myself dripping into the dinghy for a rest and a reset. The simple answer is that Onward is a 501(c)3 nonprofit started by a group of creative, kind people with strong connections to Southern California who love doing things outdoors. Many of us work in professions that are creative or entrepreneurial and we instinctively understand that the outdoors nurtures caring and connection.
Outdoors is a pretty buzzy word these days, what with the ‘Gram and the pricey vanagons, but here’s our slice: When you do inspiring things in beautiful places with people that light you up, a palpable sense of possibility sneaks in. It’s like a crack in the walls of the maze we navigate in daily life. When you’re in a beautiful place, when the walls vanish, priorities rearrange themselves, reality seems clearer. On a mountain top or at sea under a quilt of stars, buzzing with connection and giddy from a day of play or purpose, you’re pretty tuned in. You get to talking with a new friend. Ideas pour out. Enthusiasm bubbles up. A new reality takes shape. That’s a powerful state.
Onward is about setting the table for those experiences, and also about enabling the next step. We take creative and curious peeps outside by land and sea for objectively awesome breaks from the daily hustle–retreats, performances, immersive education, expeditions.
We also have the tools, connections, and optimism to put momentum behind those connections. Nothing lights us up like new friendships or hairbrained schemes. We do everything we can to help them grow. It all starts in the gap, that space created from a perfect recipe of natural beauty, shared fun, and deep connection.
The old timers were wrong about the milk, or maybe they just got me on that one. Possibly I didn’t get the right kind of milk? We eventually found the leak anyway, poking and prodding underwater, laughing at the improbability of it all, solving the problem at hand with a healthy dollop of humor. Patched up, good as new, the boat welcomed a new group of overnight guests. Time for the next adventure, the next gap, new friendships, a more caring reality.
